# AI-driven SEO in 2026: Key Actions for Teams
In the rapidly evolving landscape of SEO and web performance, staying updated is crucial. Today, we explore significant developments in AI-driven SEO strategies and their implications for ecommerce teams. From Google's new AI training controls to expanded ad formats, here's what you need to know.
New AI Training Controls from Google and Microsoft
Google has introduced new AI training controls designed to streamline processes for publishers and site owners. These controls, which are under consideration by the IETF, aim to simplify AI training [2]. Meanwhile, Microsoft Bing has also announced new AI content controls, offering clearer preferences for training and grounding [4]. These updates are pivotal for digital teams looking to optimize their AI strategies.
In practice: Evaluate and integrate these new controls to enhance your AI-driven content strategies. Consider potential trade-offs in terms of implementation complexity and resource allocation.
Expanded Ad Opportunities on ChatGPT
OpenAI has expanded its ChatGPT Ads to 26 more countries and introduced a new wider standard ad unit format. Additionally, multi-image ads are now available in open beta, providing advertisers with more creative options [5]. This expansion offers new opportunities for brands to engage with broader audiences through innovative ad formats.
In practice: Consider leveraging these new ad formats to enhance your advertising reach and engagement. Be mindful of the potential need for increased creative resources.
Google's Connected Apps Platform
Google has launched a new platform for developers to build and manage connected apps in one place. This centralized platform aims to simplify the process for developers, offering new partners and tools for app management [3]. Such developments are crucial for teams looking to streamline their app development processes.
In practice: Explore this platform to optimize your app development and management workflows. Evaluate the platform's compatibility with your existing systems.
AI Search Visibility and Budgeting
Kevin Indig's latest asset, the AI Search Visibility Pitch Deck, provides a framework for making a budget case for AI visibility before attribution metrics catch up [1]. This resource is invaluable for teams aiming to justify investments in AI-driven search strategies.
In practice: Utilize this pitch deck to strengthen your case for AI investments in search visibility. Consider the timing of these investments relative to your overall marketing strategy.
Industry Recap: AI and Search Trends
Recent discussions in search forums highlight ongoing trends in AI and search, including insights from Google's John Mueller on AI spam tactics [6]. Staying informed about these trends is essential for maintaining competitive SEO strategies.
In practice: Continuously monitor industry discussions to stay ahead of emerging AI and search trends. Balance new insights with proven strategies.
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Authored by the ControlVitals Editorial Team — performance and SEO practitioners auditing real production sites every day.
Editorial transparency: this article was researched and drafted with AI assistance, then reviewed by our editorial team for factual accuracy before publication.